If you are running an online business in this digital era, I think you should already be aware of the fact that just a website is not enough to capture your customers.
We live in a world where almost everything has gone mobile. From shopping online to checking email, we do most of our daily tasks on smartphones. But what happens when you try to buy something from an eCommerce store? Do you click around until you find the item you want?
According to we are social’s Global overview of 2022 total share of web traffic is 53.96% by mobile phone users; hence desktop has 43.53% and about 60.1% of eCommerce purchases made by smartphone users. They prefer using apps over websites when buying products. And with that in mind, here are 4 key reasons why having a mobile app for your eCommerce store will help you increase conversions and sales.
1. User Prefers eCommerce Mobile Apps to Mobile browsers
Mobile shoppers increasingly turn away from traditional desktop versions and mobile websites and prefer eCommerce mobile apps over mobile browsers. Apps are faster, cleaner, and offer better functionality than mobile browsers.
Apps are also easier to use because they’re designed specifically for smartphones and tablets. It would be best if you considered creating a mobile version of your eCommerce store. Here are just some reasons:
- More than half (60%) of users shop online via mobile phones.
- Smartphones account for nearly 53.96% of web traffic.
- Consumers are increasingly turning to mobile devices when searching for information.
- They are also more loyal to brands and are willing to pay more for goods and services.
- And finally, apps are more secure. Unlike mobile browsers, apps are not vulnerable to hacking attacks.
It is not surprising that people prefer mobile apps over websites. If you are a frequent user of online shopping and e-commerce stores, it is more convenient to use apps that are just away and held in your pocket. You don’t need to remember a URL or login details, as most apps save their user’s credentials for the next login.
2. Better Response
Mobile apps for eCommerce and online shopping are becoming increasingly popular among consumers because they’re convenient and fast. They’re great for accessing information when needed, shopping at any time, and performing tasks quickly.
Because mobile apps are so quick, they reduce response times and improve conversion rates. This means that your app can be used to capture leads and convert them into sales.
The primary concern in today’s web is the speed of the website and app. There is no doubt to perform an action on the mobile app is faster than the web app.
App users set their default preferences, so they don’t need to see every piece of information when they open them. It lets users be more proactive and saves them some valuable minutes. Furthermore, it helps save data usage by not storing unnecessary info on a user’s phone.
3. Increase Brand Awareness
Mobile applications play a crucial role in brand awareness; An app allows you to connect with your target consumer directly, as today, users spend most of their time on smartphones.
But one thing you should keep in your mind is that a bad user experience will lead to the uninstalling of your app or a bad impression of your brand. That is why you should keep in mind that your eCommerce business mobile app must be easy to navigate and fast and have an excellent user interface that makes the user’s journey of mobile shopping very easy.
4. Improve Marketing Communication with Potential Customers
Mobile apps are great tools for improving marketing communications. Mobile eCommerce apps are especially useful when used to communicate with existing customers.
That’s because mobile apps allow you to create personalized offers based on specific information about each user. So instead of sending generic emails, you can send targeted promotions based on things like location, interests, age, gender, and income level.
If you send promotional emails to your customers, it is just 15% to 20% chance that your user will open your promotional emails and take action. However, when you send push notifications in mobile apps, more than 50% of users open notifications and check what’s new there. The mobile app push notifications conversion rate is higher than the email conversion ratio, which is just around 5%.
Because push notifications directly appear on mobile users’ home screens, and when the user clicks on it, it instantly takes users to your eCommerce mobile app.
Conclusion
In conclusion, mobile commerce apps have become increasingly popular among consumers over the past few years. They offer convenience, flexibility, and ease of use. And if you’re looking to take advantage of this trend, you should consider creating a mobile app for your eCommerce business. It will increase sales and make your customers feel like they’re interacting with a real person rather than a faceless company.
Therefore, if you want to increase your profits, you should invest in developing a mobile app for your online store.
